About Diamonds

The first thing, that you should know about the four Cs is how they effect the cost of your gem. Each C is a scale ranging from excellent to disgraceful. Think of a pyramid with each side representing one of the C’s, as you approach the top of the pyramid the volume goes down.

For instance a 50 carat, D color, Flawless diamond is the top of the pyramid, the rarest and most expensive, while a .25 carat, Z color, I2 clarity diamond is inexpensive and easy to find--the bottom of the pyramid.

Your job as consumer, and our job as distributor is to find the carat, cut, color, and clarity that will give you the best stone for your price range.

Read more about: Cut, Color, Clarity, and Carat Weight.